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The purpose of this paper is to report on a value-based empirical investigation of the adoption of Twitter social networking application. The unprecedented popularity of social networking applications in a short time period warrants exploring theory-based reasons of their success.

A cross-sectional survey-based study to elicit user views on Twitter was conducted with participants recruited through the web site of a North-American university.

All facets of perceived value considered in the study (utilitarian, hedonic and social) had a significant and relatively strong influence on consumer intent to use Twitter. Quite surprisingly for a social networking application, though, the social value facet had comparatively the weakest contribution in the use equation.

User value perception might have been influenced by the features of the actual social networking application under scrutiny (i.e. Twitter in this case).

To maximize the chances of success of new social networking applications, developers and marketers of these media should focus on the hedonic and utilitarian sides of their perceived value.

Additional efforts are necessary to better understand the reasons and factors leading to a comparatively lower social value perception of a social networking application, compared to its hedonic and utilitarian values.

Overall, the study opens the door for investigating user perceptions on popular social networking applications in an effort to understand the unparalleled success of these services in a short time period.

Over the last two years in Singapore there has been a steady increase in the number of organizations investing in e‐learning as a mode of training for their employees. These organizations range from small medium enterprises to multi‐national corporations, the civil service sector, not excluded. This is an interesting indication that Singapore is slowly moving away from the typical Asian cultural learning style that places heavy emphasis on the traditional instructor‐led training suitable for relationship building, especially in the corporate environment.

This paper aims to better comprehend the psychological elements that drive the adoption of social networking sites (SNS). The paper attempts to explain the reasons why people sustainably use social networking websites in the workplace and how this happens.

Using a survey to collect data that was analyzed using structural equation modeling by applying the partial least squares technique.

The results indicated that SNS use continuance was due more to habit rather than established perceived and normative beliefs such as satisfaction and social norms.

The authors recommend that the model in the study be tested in other technology environments to evaluate the external validity of the research study. The research was based on an unspecific platform, but each SNS may have its singularity that should merit further consideration.

Peers or coworker influences were noticeable in shaping one’s normative beliefs to continue using SNS in the organization. In this regard, it will be interesting to identify the mechanisms that raise the awareness of SNS in the employees’ social networks in the organization. Specifically, it will be an advantage to reach out to peers in promoting SNS use in the organization because they speak the same language as their fellow employees.

Despite several benefits related to SNS use in organizations, studies showed that most of these technologies are boycotted in the workplace. Although extensive studies are dedicated to understanding information and communication technology use continuance in general, this paper aims to inform both academicians interested in the use of enterprise SNS for business purposes and business actors concerned with growing SNS usage and retaining its users in their organizations. The paper will contribute to information systems continuance literature by integrating and extending two major theoretical frameworks.